• A black jar of foli-cul Protein Rich-Care Hair Mask stands in front of its matching black packaging box on a clean white background.
  • Two black jars of foli-cul Protein Rich-Care Hair Mask are arranged with whole and cut avocados on a white background, with the text 'AVOCADO-POWERED CARE. Deep nourishment for damaged hair.
  • Foli-cul Protein Rich-Care shampoo and hair mask set for dry and damaged hair, shown on a clean white background with promotional text and icons.
  • A black jar of foli-cul Protein Rich-Care Hair Mask with a white cream swirl behind it, on a white background with product benefits text.
  • Promotional graphic for hydrolyzed wheat protein hair care, with large text, a glossy molecular model, a circular inset showing layered protein strands, and the foli-cul brand logo on a white background.
  • Instructional graphic titled 'HOW TO USE' showing four steps for applying a hair product: Step 1 shows a hand opening a black jar labeled 'PROTEIN FOCUS SHAMPOO'; Step 2 shows a man applying the product to damp hair; Step 3 shows the product applied and leave-on time noted as 8-10 mins; Step 4 shows rinsing with water.
  • The back of a black product box with white text, a barcode, and a blank white square on a light gray background.
  • A black rectangular box for Menn & Co Protein Rich Care Mask, featuring white text detailing ingredients and usage instructions on a white background.
  • an ugc video showing protein rich hair mask effect after application on male.
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Menn & Co.

Foli-Cul Protein Rich-Care Hair Mask for Men, Sulphate & Paraben-Free

Foli-Cul Protein Rich-Care Hair Mask for Men, Sulphate & Paraben-Free

Rs. 1,099.00
Rs. 1,099.00
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Shipping calculated at checkout.
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Product Overview

Foli-Cul Protein Rich-Care Hair Mask is a sulphate-free, paraben-free deep conditioning hair mask for dry, rough, frizzy, and chemically treated hair. It is made by Menn & Co. under the Foli-Cul "Science of Hair Growth" banner.

Heat styling, hair colour, smoothing treatments, pollution, and hard water can lift the outer cuticle and leave strands dry, porous, and prone to breakage. This protein hair mask pairs hydrolyzed wheat protein with avocado oil, sweet almond oil, and Pro-Vitamin B5 (panthenol) to condition from the mid-lengths to the ends. It suits men and anyone with colour-treated or chemically treated hair, and works as a 5-10 minute hair spa at home.

You can buy Foli-Cul Protein Rich-Care Hair Mask online in India at mennindia.com.

Key Benefits
  • Smoother, more manageable hair: Conditioning agents like amodimethicone help tame frizz and flyaways, so thick or coarse hair is easier to comb and style.
  • Targets dry, damaged strands: Hydrolyzed wheat protein conditions the hair shaft and forms a moisture-retaining layer around it.
  • Softness and shine: Avocado and sweet almond oils soften rough texture and add surface shine.
  • Moisture retention: Panthenol attracts moisture to the hair, helping strands feel supple.
  • Suitable for colour-treated and chemically treated hair: The sulphate-free, paraben-free formula can be used on coloured, bleached, keratin-treated, smoothed, or rebonded hair.
  • Quick routine: One 5-10 minute step in your regular shower, with a non-greasy finish.
Key Features
  • Sulphate-free and paraben-free
  • Protein-based formula with hydrolyzed wheat protein
  • Avocado oil and sweet almond oil
  • Pro-Vitamin B5 (panthenol)
  • Rich cream mask in a wide-mouth 200 g jar
  • 100% vegetarian and cruelty-free
  • For straight, wavy, curly, and coarse hair
  • Made in India in an FDA/State-licensed facility (Mfg. Lic. No. GC/1721)
Why Choose Foli-Cul Protein Rich-Care Hair Mask?
  • Built around damage care. The formula combines protein (hydrolyzed wheat protein), lipids (avocado and sweet almond oils), and a humectant (panthenol), so each ingredient has a clear job.
  • Made with Indian hair conditions in mind. Menn & Co. runs a men's grooming brand and salon network, and works with hair exposed to heat styling, hard water, and urban dust.
  • Transparent labelling. The full INCI ingredient list, manufacturer, and licence number are published on this page.
  • Fits a complete routine. Pairs with Foli-Cul Protein Rich-Care Shampoo before and Foli-Cul Protein Rich Care Serum after.
Who Is It For?

Suitable for:

  • Men and women with dry, rough, frizzy, or brittle-feeling hair
  • Hair that is coloured, bleached, or treated with keratin, smoothing, rebonding, cysteine, or botox
  • Hair that is heat-styled often or exposed to pollution and hard water
  • Straight, wavy, curly, and coarse hair

May not be the right fit if:

  • You want a leave-in product, since this mask is rinsed out
  • You are looking for a scalp treatment, since the mask is meant for mid-lengths and ends
  • Your goal is hair growth, since this is a conditioning and damage-care mask
How to Use

Use 1-2 times a week, or twice weekly for severely damaged or bleached hair.

  1. Cleanse: Wash with Foli-Cul Protein Rich-Care Shampoo and squeeze out excess water.
  2. Apply: Take an adequate amount of mask into your palms and spread it through damp hair, focusing on the mid-lengths and ends.
  3. Wait: Leave on for 5-10 minutes.
  4. Rinse: Rinse thoroughly with lukewarm water until it runs clear, then towel dry gently.
  5. Optional finish: Apply Foli-Cul Protein Rich Care Serum on damp ends.
Product Specifications
Brand Foli-Cul (by Menn & Co.)
Product Protein Rich-Care Hair Mask
Type Deep conditioning hair mask / rich cream masque
Net content 200 g / 6.76 fl oz
Packaging Wide-mouth jar
Concerns Dryness, breakage, frizz, rough texture, chemical and heat damage
Hair compatibility Straight, wavy, curly, coarse, coloured, and chemically treated hair
Free from Sulphates, parabens
Ethics 100% vegetarian, cruelty-free
Key actives Hydrolyzed wheat protein, avocado oil, sweet almond oil, panthenol
Country of origin India
Mfg. licence GC/1721
Marketed by Menn and Colleague Pvt. Ltd., S 2 329A, Gilet Bazar, Varanasi, Uttar Pradesh – 221002
Manufactured by The Rich Daddy International, 107/108, Shree Dwarkesh Industrial Estate 3, Velanja Hazira Highway, Nr Umra Village, Surat – 394150, Gujarat
Barcode (EAN) 8906175032337
Storage Cool, dry place; avoid direct sunlight and high temperatures
Caution For external use only
Full Ingredients (INCI)

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Methosulfate, Quaternium-91, Cetrimonium Methosulfate, Dimethicone, Amodimethicone, Persea Gratissima (Avocado) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Hydrolyzed Wheat Protein, Hydroxypropyl Starch Phosphate, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Panthenol (Pro-Vitamin B5), Disodium EDTA, Phenoxyethanol, DMDM Hydantoin, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Fragrance.

Frequently Asked Questions
What is Foli-Cul Protein Rich-Care Hair Mask used for?

It is a deep conditioning hair mask for dry, rough, frizzy, and damaged hair. It conditions and smooths the hair shaft with hydrolyzed wheat protein, avocado oil, sweet almond oil, and panthenol.

How is a hair mask different from a regular conditioner?

A hair mask is a more intensive treatment than a daily conditioner. This one has a richer blend of lipids, plant oils, and low-molecular-weight proteins and is left on for 5-10 minutes, while a standard conditioner mainly detangles the surface.

How do you use a protein hair mask?

After shampooing, squeeze out excess water, apply the mask to damp hair focusing on mid-lengths and ends, leave it on for 5-10 minutes, and rinse with lukewarm water until clear.

How often should I use this hair mask?

Use it 1-2 times a week. For severely damaged or bleached hair, twice a week is recommended.

Can I apply this hair mask to my scalp?

It is designed for the mid-lengths and ends of the hair, where damage is usually most severe. Focusing there also helps avoid weighing down the roots.

Is it safe for coloured or chemically treated hair?

Yes. It is sulphate-free and paraben-free and is formulated for coloured, bleached, keratin-treated, smoothed, rebonded, and cysteine-treated hair.

Is this a good hair mask for men?

Yes. It suits men dealing with dry, frizzy, rough, or heat-damaged hair, including thick and coarse textures. It is made by Menn & Co., a men's grooming brand.

What does hydrolyzed wheat protein do for hair?

Hydrolyzed wheat protein is a low-molecular-weight protein that conditions and strengthens the hair shaft and helps form a moisture-retaining layer around it. In this mask it is paired with avocado and sweet almond oils.

Is an avocado hair mask good for dry, damaged hair?

Avocado oil contains monounsaturated fats and fat-soluble vitamins that help soften and nourish dry hair. This mask combines it with sweet almond oil and panthenol for added softness and moisture.

Will this hair mask make my hair greasy or flat?

It is designed to rinse out clean with a non-greasy finish. It uses lightweight plant oils and amodimethicone, and it is applied to mid-lengths and ends rather than the roots.

Does it work for straight, wavy, and curly hair?

Yes. It is suitable for straight, wavy, curly, and coarse hair.

Where can I buy Foli-Cul Protein Rich-Care Hair Mask online?

You can buy it online in India at mennindia.com. For help, call toll-free 1800 1235 360 or email enquiry@mennindia.com.

View full details
A black jar of foli-cul Protein Rich-Care Hair Mask stands in front of its matching black packaging box on a clean white background.
Two black jars of foli-cul Protein Rich-Care Hair Mask are arranged with whole and cut avocados on a white background, with the text 'AVOCADO-POWERED CARE. Deep nourishment for damaged hair.
Foli-cul Protein Rich-Care shampoo and hair mask set for dry and damaged hair, shown on a clean white background with promotional text and icons.
A black jar of foli-cul Protein Rich-Care Hair Mask with a white cream swirl behind it, on a white background with product benefits text.
Promotional graphic for hydrolyzed wheat protein hair care, with large text, a glossy molecular model, a circular inset showing layered protein strands, and the foli-cul brand logo on a white background.
Instructional graphic titled 'HOW TO USE' showing four steps for applying a hair product: Step 1 shows a hand opening a black jar labeled 'PROTEIN FOCUS SHAMPOO'; Step 2 shows a man applying the product to damp hair; Step 3 shows the product applied and leave-on time noted as 8-10 mins; Step 4 shows rinsing with water.